E-commerce has taken a stronghold in the
way people do shopping today. Most people prefer buying from the comfort
of their homes nowadays and are not shy or coy about using payment
methods online. Also, with the introduction of “cash on delivery” buying
online has no limits. Businesses are shifting their focuses more and
more by the day on online shopping portals, due to the humongous
benefits that it has to offer. For a start, it removes the burden of
maintaining a physical store, which has its geographical limitations,
and raises the reach of the online store worldwide.
With the steady
advent of E-commerce in everyday lives of people,there is arising a need
for new improvements and additions in the software and applications
that build such portals for businesses. Talking about this, there is
an open source solution to all the E-commerce needs of businesses that
has never disappointed. And that is Magento. It offers the easiest and
the most efficient ways to deal with E-commerce
solutions, providing all the benefits that a business could want and
expect from its very own online shopping portal. Let us look at some key
features that make Magento the most sought-after E-commerce solution.
Experience
With various class-leading features like
shopping cart, easy check-out options, wish list, and a lot more,
Magento offers an experience that is so seamless and so user-friendly
that customers want to buy again and again. The whole shopping
experience is really smooth, easy and wonderful, much better than
actually going to a physical store.
The best part about Magento
is that it is very search engine friendly. So it makes sure that your
website is always displayed on the top of web page search results. This
results on more traffic on your website and thus a higher conversion
rate and more chances of people buying from you. It also manages the
traffic wonderfully well. So no matter how many customers are shopping
on your portal, it will never get overcrowded and there will always be
room for more.
Magento is open source software that is
maintained and developed by a large community of developers and
contributors. This means that new technical advancements are added
regularly and previous features are updated regularly. Also, if ever you
need any help with it, then the community is more than willing to offer
any technical guidance/assistance.